Movinn
Serviced and Furnished apartments
From March 2022 until April 2024 I led front-end development and UX/UI design at Movinn, with Movinn.com as the primary focus. The platform is the cornerstone of the business, showcasing its range of serviced and furnished apartments, and I owned its development, UX, telemetry, and analytics.
The site was redesigned and rebuilt in Next.js and Tailwind on top of a reusable design system, so that new pages and campaigns could be added quickly and consistently. Later, redesigning the call-to-action flows increased contact click-through by 30%.
I was the company's only designer, which meant working closely with marketing on a shared visual style and outreach material across the company. I also led and mentored a part-time front-end developer.
Although my role was front-end and design, I took on the backend integrations the site needed where no one else was available to do so, from the CMS and profile system to the services behind the listings.
Year
2022 · 2024
Category
Front-end
UX/UI Design
Role
Lead Front-end developer and UX/UI designer
Made for
Movinn
A provider for serviced and furnished apartments in Denmark and Sweden
Tools and stack
Figma, Next.js, Tailwind CSS, Framer Motion, Strapi, TypeScript
Sketches and Visual Designs
To kickstart the redesign process, we began by sketching and creating visual designs using Figma. This allowed us to establish the foundation of the new platform's appearance.
Revamping the Main Pages
We started by recreating every page with NextJS and leveraging frameworks like Tailwind, moving away from the original Umbraco platform. Our focus was on improving SEO optimization, implementing dynamic code, enhancing user experience, and gaining better insights into user behavior. We continued iterating on the project post-launch to further enhance SEO performance.
Introducing News Pages
To empower our marketing team and improve SEO, we implemented news pages using Strapi. This allowed our colleagues to take full control of content production and deliver timely updates.
Expanding Content
We expanded the website by creating additional pages tailored for corporate clients, charity work, and specific target audiences, such as expats and individuals seeking insurance housing.
Design Systems
While the initial revamp already incorporated a design system, we felt it could benefit from further improvements. After careful consideration, we established a new design system that utilized the same frameworks as before, along with Framer Motion to enhance user experience and unify the overall website design.
Corporate Accounts and Profiles
To cater to the needs of larger relocator companies and corporations, we developed a dedicated listings page accessible through a profile system using Google Authentication. This feature included multiple profile pages offering valuable information such as ongoing rentals, requests, rental history, and more.
Call-to-action redesign
The contact and enquiry flows were redesigned around what the analytics showed people actually did, and the new flows raised contact click-through by 30%.